Faith in Fundraising: Should Nonprofits Use Religious Language When Engaging Donors?

Willie Finklin, CFRE, The Grant GOAT

Published on: 11/04/2025

Does using words like “God” or “Heaven” help or hurt your nonprofit’s fundraising? This in-depth article explores the latest research on donor behavior, cultural competence, and how religious language can impact giving. Learn how to communicate your values while appealing to a diverse audience—and why inclusive messaging may be the key to long-term donor trust and growth.