Faith in Fundraising: Should Nonprofits Use Religious Language When Engaging Donors?

Willie Finklin, CFRE, The Grant GOAT

Published on: 11/04/2025

Does using words like “God” or “Heaven” help or hurt your nonprofit’s fundraising? This in-depth article explores the latest research on donor behavior, cultural competence, and how religious language can impact giving. Learn how to communicate your values while appealing to a diverse audience—and why inclusive messaging may be the key to long-term donor trust and growth.

Fundraising StrategiesFaith-Based Organizations

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You Can’t Fund What You Haven’t Defined: Why Vague Missions Keep Nonprofits Broke

Willie Finklin, CFRE, The Grant GOAT

Published on: 11/04/2025

Let’s be real—funders don’t fund feelings. They fund focus. And if you can’t clearly explain what your nonprofit does, who it serves, and how it creates measurable impact, then you’re building your vision on a shaky foundation.

Nonprofit SuccessFundraising StrategiesDonor Relations and Communication

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Fundraising Strategies That Work: How to Build a Sustainable Nonprofit

Willie Finklin, CFRE, The Grant GOAT

Published on: 22/03/2025

You started your nonprofit to create change, but here’s the hard truth—without funding, even the most passionate mission cannot survive.

Nonprofit SuccessFundraising Strategies

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Welcome to Beyond the 501(c)(3): Your Roadmap to Nonprofit Success

Willie Finklin, CFRE, The Grant GOAT

Published on: 22/03/2025

It’s about building a sustainable, impactful organization that truly makes a difference.

Nonprofit SuccessFundraising StrategiesDonor Relations and Communication

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